Destination Development Assistant

The City of Richmond is committed to be the most appealing, livable, well-managed community in Canada, a vision that is only made possible by developing our most valuable asset – our people. This is a great opportunity to join our team and shape our community. The City of Richmond offers competitive pay programs, comprehensive benefits and attractive incentives. If you are looking to make a difference, and to share our vision, then please apply.

Overview:

The Destination Development Assistant will assist with the development of promotional content and will support special event and public program delivery for the Steveston Heritage Sites. These tasks will help to increase visitation and tourism to the heritage sites as outlined in our 2022-2026 Destination Development Plan.

The four key strategies identified in this plan are:

1. Enhance the offer of the Steveston heritage sites for tourism markets.
2. Improve market presence of Steveston heritage sites.
3. Identify opportunities for revenue generation at Steveston heritage sites.
4. Cultivate partnerships to support tourism marketing and products.

This position is supported by the Young Canada Works (YCW) summer jobs program. This position is subject to grant funding.

The applicant must be a Canadian citizen or a permanent resident, or have been granted refugee status in Canada; are legally entitled to work in Canada; are between the ages of 16 and 30 years of age at the start of your employment; and are a full-time post-secondary student who intends to return to school.

The applicant must be registered in the YCW candidate inventory; be willing to commit to the full duration of the work assignment and must not have another full time job (over 30 hours a week) while employed with YCW.

Key Responsibilities include, but are not limited to:

• Work with the Destination Development Coordinator to develop and implement marketing and communication initiatives for community engagement, programming and events.
• Assist with the planning and creation of communications materials (website posts, printed collateral, and audio-visual assets) to support the promotion of the Steveston Heritage Sites.
• Create digital assets for social media campaigns across all platforms.
• Assist in the promotion and delivery of special events and program offers, collaborating with program and visitor service team members.
• Ensure communication materials are compliant and align with Steveston Heritage Sites’ visual identity and standards.
• Help to assess, monitor, and report on trends in marketing engagement initiatives; analyze audience and partner feedback through the coordination of post-event debriefs, surveys, and metrics.
• Plan and implement the collection of on-site visitor feedback for special events and programs.
• Perform other related duties as required. 

Knowledge, Skills, and Abilities:

• Basic knowledge of digital media production and marketing concepts.
• Excellent written communication skills in English with the ability to adapt writing styles for various audiences and platforms.
• Excellent organizational skills and ability to multitask.
• Ability to prioritize and manage work effectively to meet deadlines.
• Strong interest in cultural heritage and local history.
• Attention to detail and creative problem solving.
•         Strong interpersonal skills.

Qualifications: 

• Completion of Grade 12, plus up to two (2) years of additional university or college level coursework in marketing, communications, museum studies, or visual arts (photography, video, editing, illustration etc.).
• Extensive experience with social media and online platforms (including Instagram, Facebook, YouTube, TikTok and Google My Business).
• Knowledge of Adobe Creative Suite an asset. 
• Experience dealing with the public in a professional manner. 
• A equivalent combination of training and experience may be considered.

Working Conditions:

Work is performed in an office environment as well as on-site outdoor environment which may require occasional exposure to adverse weather conditions and may require standing or walking for long periods. Routine light lifting and occasional heavy lifting is required.

Additional Information: